While Vancouver might be better known for being the birthplace of yoga pants, there’s a skate shop on W4th Ave with far deeper roots into the city’s history and culture.
PD’s Hot Shop - owned and run by Skull Skates founder PD - has legendary status in the world of skating. In contrast to Luluemon, Skull Skates started small and stayed (relatively) small on purpose. There is one other PD’s store - in Toki City, Japan.
Shot for BC Business Magazine.